As an expat in Germany, I am seeing a craze for Dubai chocolate. It’s surprisingโeverywhere I go, people are talking about it. At first, I thought, “Isn’t Swiss or Belgian chocolate the gold standard?” But the rumours around Dubai’s luxurious chocolates made me curious. I decided to research where this trend started, and after some solid research, I realized there’s a lot more to Dubai Chocolate than just fancy packaging and gold flakes.
Dubai has created a special chocolate that mixes Middle Eastern flavors like saffron, dates, and Arabic coffee with high-quality cocoa. It’s not only about the taste but also the experience, how it’s presented, and the skill involved in making it. This Chocolate is getting much attention worldwide, and I wanted to learn more about it.
In this article, I’ll break it all downโwhat makes Dubai Chocolate special, where to buy it (both in Dubai and internationally), and how you can make it at home. If you’re curious about why everyone is talking about it, stick around. This is going to be a delicious deep dive!
What is Dubai Chocolate?
Many people wonder, “What is Dubai Chocolate?” It’s more than just chocolate made in Dubai; it’s a special treat. Dubai Chocolate mixes high-quality cocoa with flavors from the Middle East, like saffron, dates, cardamom, and Arabic coffee. This creates a unique and rich taste different from regular European chocolates.
What Makes Dubai Chocolate Unique?
- Texture: Smooth, creamy, and often silkier than traditional Chocolate, thanks to ingredients like camel milk.
- Ingredients: Unlike Swiss or Belgian chocolates, Dubai Chocolate often features locally inspired flavors like pistachios, honey, rose water, and even gold flakes for an extra touch of luxury.
- Flavor Profiles: These chocolates are a perfect balance of sweetness and spice. Some are infused with Arabic coffee for a bold kick, while others feature date caramel fillings for a natural sweetness.
The Influence of Dubai’s Culinary Scene
Dubai is a melting pot of cultures, and its chocolate industry reflects this diversity. Inspired by Arabian desserts like baklava and maamoul, chocolatiers infuse chocolates with traditional flavors. The city’s love for extravagance and high-end gifting has also led to innovations like gold-dusted chocolates and hand-painted pralines.
What About “Original Dubai Chocolate”?
People often ask, “What is the original Dubai Chocolate?” No single brand owns this title. Instead, several chocolatiers, like Mirzam Chocolate Makers, Al Nassma, and Forrey & Galland, are crafting chocolates inspired by the region. Some myths suggest that Dubai Chocolate is just repackaged Swiss Chocolate, but that’s far from the truthโmany brands are sourcing local ingredients and developing unique production techniques that make Dubai Chocolate a category of its own.
Dubai Chocolate Popularity Statistics

Finding exact monthly sales numbers for Dubai Chocolate in Germany for 2024 isnโt easy, but one thing is clearโthe chocolate market here is booming. This year alone, chocolate sales in Germany jumped by 9.2%, showing that people are more than willing to spend on premium and innovative chocolates. Letโs be honest; Dubai Chocolate fits that description perfectly.
Looking ahead, the trend isnโt slowing down. The German chocolate market is expected to keep growing at a 4.99% CAGR over the next few years, hitting a massive USD 13.94 billion by 2030. That means demand for high-end, unique chocolatesโlike the gold-dusted, pistachio-filled Dubai Chocolateโis only going to rise.
So, whether itโs social media hype or a shift toward luxury chocolates, one thingโs for sureโDubai Chocolate has found its place in Germanyโs sweet tooth scene!
The Appeal of Dubai Chocolate: Why It’s Trending

So, why is Dubai Chocolate suddenly everywhere? The answer lies in social media rumour, luxury branding, and unique flavors, making it irresistible to worldwide food lovers.
Lately, I canโt scroll through social media without seeing Dubai Chocolate pop up somewhere. Everyone is suddenly obsessed with these gold-dusted, pistachio-filled chocolate barsโhonestly, I get the hype. Dubai Chocolate isnโt just about the taste; itโs about luxury, presentation, and a touch of the unexpected.
Social Media & Viral Hype
If youโve seen those videos of kunafa-crusted chocolate breaking apart to reveal creamy pistachio filling, you know exactly what I mean. Food influencers and travel bloggers have pushed Dubai Chocolate into the spotlight, making it a must-try for anyone who loves desserts. The fact that itโs Instagram-worthy only adds to its appealโwho wouldnโt want to post a beautifully crafted chocolate bar wrapped in gold?
Luxury That Feels Exclusive
Dubai is all about extravagance, and its chocolate follows suit. Youโre not just getting a chocolate bar; youโre getting an experience. Some chocolates are handcrafted with 24K gold flakes, infused with saffron, or wrapped in packaging so elegant it feels like opening a designer handbag. That feeling of luxury and exclusivity makes it perfect for gifting or treating yourself.
Flavors That Are Anything But Boring
Dubai Chocolate stands out because of its flavor combinations. Forget the usual milk and dark chocolateโhere, youโll find date caramel, Arabic coffee-infused truffles, and cardamom-spiced pralines. The Middle Eastern twist on traditional chocolate is what makes it exciting, especially for people who love trying new flavors.
A Cultural Symbol

In the Middle East, offering premium chocolates is a tradition, especially during Eid, weddings, and business meetings. It shows generosity and hospitality, so youโll often find luxurious chocolate gift boxes in high-end stores. The appeal of this tradition is now spreading globally, with more people recognizing Dubai Chocolate as the ultimate luxury gift.
Celebrity Endorsements & High-Profile Attention
People pay attention when Dubaiโs royal family and five-star hotels serve a particular chocolate. Thatโs precisely what happened with Dubai Chocolate. Some of the worldโs most exclusive hotels now feature handmade Dubai Chocolate in their VIP lounges, making it even more desirable.
Itโs Simply Beautiful to Look At
Letโs be honestโDubai Chocolate is a visual masterpiece. Everything about it screams luxury and craftsmanship, whether itโs gold-dusted pralines, gemstone-shaped truffles, or intricate Arabian designs on chocolate bars. This isnโt just chocolate; itโs art that melts in your mouth.
Dubai Chocolate Recipes: DIY Delights at Home
Ever wondered if you could make Dubai Chocolate at home? With the right ingredients, you can recreate the luxurious flavors of Dubaiโs finest chocolates in your kitchen. Whether youโre a beginner or a seasoned chocolatier, these recipes bring the richness of Middle Eastern flavors to your homemade treats.
I am not a chef, but I have collected the best possible recipes for this article for my readers. Here are the three best ways to make Dubai chocolate at home.
1. Classic Saffron & Pistachio Dark Chocolate
This recipe captures the essence of Dubai Chocolate with saffron-infused dark chocolate and crunchy pistachiosโa perfect mix of richness and aroma.

Ingredients:
- 200g high-quality dark chocolate (70% cocoa or more)
- 1 tsp saffron threads (soaked in 1 tbsp warm milk)
- 2 tbsp crushed pistachios
- 1 tbsp honey or date syrup
- ยฝ tsp cardamom powder
- Edible gold flakes (optional)
Instructions:
- Melt the dark chocolate using a double boiler or microwave in 30-second intervals.
- Stir in the saffron-infused milk, honey, and cardamom powder, ensuring a smooth blend.
- Pour into silicone chocolate molds, filling each mould halfway.
- Sprinkle crushed pistachios and gold flakes on top.
- Refrigerate for 1-2 hours before unmolding.
Fix Dubai Chocolate Tip: If your chocolate wonโt set correctly, freeze it for 10 minutes to firm up.
2. Camel Milk Chocolate with Dates & Rose Water
Camel milk chocolate is an Emirati favorite. Itโs naturally creamy and slightly salty-sweet, which pairs beautifully with dates and rose water.

Ingredients:
- 200g camel milk chocolate (or regular milk chocolate)
- 2 tbsp finely chopped Medjool dates
- 1 tbsp rose water
- ยฝ tsp cinnamon powder
- Crushed almonds for topping
Instructions:
- Melt the camel milk chocolate using a double boiler.
- Mix in the chopped dates, rose water, and cinnamon until well combined.
- Pour the mixture into chocolate molds or a lined baking dish.
- Sprinkle crushed almonds on top.
- Refrigerate for at least 1 hour before serving.
Standard Issue: Add ยฝ tsp coconut oil or cocoa butter while melting if the chocolate seizes or turns grainy.
3. White Chocolate with Saffron & Cardamom
A creamy, aromatic take on Dubai Chocolate, this recipe is a perfect gift or indulgence for white chocolate lovers.
Ingredients:
- 200g high-quality white chocolate
- 1 tsp saffron threads (soaked in warm milk)
- ยฝ tsp cardamom powder
- 1 tbsp crushed pistachios
- 1 tbsp dried rose petals
Instructions:
- Melt the white chocolate slowly over low heat to prevent burning.
- Add the saffron-infused milk and cardamom, stirring continuously.
- Pour into molds or a tray lined with parchment paper.
- Sprinkle with pistachios and rose petals on top.
- Refrigerate for 2 hours, then break into pieces and serve.

Pro Tip: White chocolate burns easilyโuse low heat and stir constantly to prevent separation.
Where to Buy Dubai Chocolate: A Comprehensive Shopping Guide
Dubai Chocolate has taken the world by storm, blending rich flavors with luxurious ingredients. If you want to indulge in this sweet sensation, hereโs where you can find authentic Dubai Chocolate, locally and internationally.
Availability in German Supermarkets
In Germany, several supermarkets have introduced their versions of Dubai Chocolate:
Lidl: Lidl launched its private label, Dubai Chocolate, offering milk and dark chocolate versions. While the exact price wasnโt disclosed, itโs expected to be more affordable than premium brands.
Aldi Sรผd: Aldi introduced “Alyan Dubai Handmade Chocolate”, which quickly gained popularity. However, a German court ruled that only chocolates produced in Dubai can bear the โDubai Chocolateโ label, affecting products like Aldiโs.
Dubai Chocolate at REWE
In Germany, REWE has offered Dubai-style chocolates:
Lindt Dubai Style Schokolade 145g: Available for online order through REWEโs website.
Chocolate Dubai Style 100g: Another variant available at REWE offers a taste of Dubaiโs chocolate trend.
Legal Considerations
Itโs important to note that a German court has ruled that the term “Dubai Chocolate” can only be used for products actually produced in Dubai. This decision impacts retailers offering similarly named products not made in the Emirate.
Tips for Enjoying Dubai Chocolate: Enhancing the Experience
Dubai Chocolate is more than just a sweet treat; itโs an experience of luxury and flavor. To truly appreciate its richness, pairing it correctly and storing it well can elevate the enjoyment. Hereโs how you can make the most out of every bite.
Pairing Ideas: What Goes Best with Dubai Chocolate?
Pairing Dubai Chocolate with the right drink or food can enhance its unique flavors. Since many of these chocolates are infused with saffron, pistachios, rose water, or Arabic coffee, they pair exceptionally well with:
Arabic Coffee (Gahwa): The bitterness of traditional Gahwa beautifully balances the sweetness of Dubai Chocolate, especially varieties infused with cardamom or dates.
Mint Tea: A classic Middle Eastern pairing, mint tea cleanses the palate and enhances the nutty and floral notes in chocolate.
Black Coffee or Espresso: A strong coffee brings out the deep cocoa flavors, making it a perfect match for dark Dubai Chocolate.
Fruits: Figs, dates, and oranges complement the chocolateโs richness, especially when paired with pistachio or almond-based varieties.
Cheese: Soft cheeses like brie or camembert work well with white or milk chocolate, adding a creamy contrast.
How to Store & Serve Dubai Chocolate the Right Way
Luxury chocolates like these require proper handling to maintain their flavor and texture.
Storage Temperature: Keep it in a cool, dry place between 15-18ยฐC. Avoid storing it in the fridge unless absolutely necessary, as condensation can ruin the texture.
Airtight Containers: If opened, store the chocolates in an airtight container to prevent them from absorbing strong odors from other foods.
Serving Temperature: Let the chocolate sit at room temperature for 10-15 minutes before eating. This allows the flavors, especially saffron and rose water, to develop fully.
Cutting Chocolate Bars: If serving Kunafa Pistachio Chocolate or stuffed pralines, use a sharp knife to make clean cuts and reveal the beautiful layers inside.
When to Enjoy Dubai Chocolate?

Dubai Chocolate is not just for snackingโitโs a perfect choice for special moments and gifts.
After a Meal: Dubai Chocolate makes an excellent dessert, especially after a rich Middle Eastern meal like biryani or grilled meats.
As a Luxurious Gift: In the Middle East, gifting premium chocolates is a sign of respect and hospitality. A box of gold-dusted pralines or saffron-infused truffles makes an elegant gift for birthdays, weddings, or corporate events.
During Ramadan & Eid: Many families enjoy premium chocolates alongside dates and Arabic coffee during Ramadan, making it a festive treat.
Evening Indulgence: Enjoying Dubai Chocolate with tea or coffee in the evening is a relaxing way to unwind after a long day.
To enjoy the full richness of Dubai Chocolate, pair it correctly, store it properly, and serve it at the right time. This way, you can enjoy it as a treat for yourself or give it as a special gift.
Conclusion: A Sweet Ending to a Luxurious Treat
So, here we areโafter diving deep into the world of Dubai Chocolate, one thing is clear: this is not just any chocolate. Itโs a fusion of luxury, tradition, and bold flavors that you donโt find in your everyday supermarket bar. From saffron-infused truffles to gold-dusted pralines and creamy pistachio-kunafa delights, Dubai Chocolate has redefined what premium chocolate can be.
Iโve seen it gaining popularity in Germany, and honestly, it makes sense. Itโs rich, exotic, and just different enough to make people curious. Whether you buy it from REWE, Lidl, or a specialty chocolatier or try your hand at making it at home, itโs an experience worth having.
If you havenโt tried Dubai Chocolate yet, what are you waiting for? Grab a bar, pair it with your favorite coffee, and see what the hype is all about. And if youโve already tasted it, Iโd love to hear your thoughts! Drop a comment or tag me with your favorite Dubai Chocolate moments. Letโs keep this sweet conversation going!
